Conferences are great. They bring people together, showcase some of the best that the industry has to offer, and can build up to a positive brand image. And when you make them virtual, they can do a lot more!
Hybrid event platforms are probably the fastest-rising business model in tech right now. Marketers want to host hybrid events. They look forward to blending in-person and virtual elements and making the most of both worlds.
While in-person events have their own charm, adding virtual elements to them can be a game-changer for most businesses.
You can save money
Budget is always among the top priorities for any event marketer. And if there is a way for you to achieve your event goals and more without having to expand your budget, you’re not going to refuse. Adding virtual sections to your in-person event can do just that. You can reach a wider audience, provide breathtaking experiences, engage with your audience, track their behaviors, and do much more without having to spend an exorbitant amount of money.
You have more flexibility
Imagine that you’re hosting an in-person event and the venue is suddenly unavailable. It would be prudent to have a backup but in case you don’t, can you imagine the struggle of looking for a new venue? On the other hand, if you decide to switch to a virtual platform and work with a virtual event company, you have the flexibility of choosing the date, time, geography, size, budget, etc. In other words, you have more control over your event.
You have more engagement options at your disposal
While the personal connection of in-person events cannot be effectively replaced, virtual events are a slightly better option if you’re looking to engage with a large group of people at the same time. The best virtual platforms, such as Almond Virtex, Hubilo, Eventcube, Airmeet, Hopin provide different options to engage every attendee. From games to quizzes, and chats to live polls, a lot is available to event marketers through a virtual setup.
With the rising popularity of hybrid events, platforms also provide the capability to connect in-person audiences with virtual audiences.
You can track your event performance better
Is the market benefitting from the virtualization of real-world events?
Good event technology comes with robust analytics mechanisms that provide very meaningful insights to businesses. They can use this data to drive their objectives for future events or take market-related decisions.
Now that you understand why business can benefit by adding virtual components to their in-person events, let’s look at a few events that you can convert to hybrid ones.
- Conferences where you have several speakers and attendees.
- Trade shows and expos where you need to dislay a large selection of products. You can make use of the customization that platforms offer to make your own booths.
- Award ceremonies that also have performances and family involvement.
In all honesty, any event can have virtual elements to it. And with so many companies doing it, it is time to experiment with hybrid event platforms.
Who knows? You might end up hosting the best event of your life.