Organizing a virtual event? Great! We hope you have your social media marketing toolkit ready. With billions of people, social media is where you have to be if you’re looking to build attendance for your event.
Whether an in-person or an online event, promoting it on social media is a must if you want to see a packed house. Not every platform is going to get you the numbers, but that’s where we will help you pick the right ones.
Aside from the fact that a lot of people use it, social media also can help achieve several of your event objectives. Brand awareness, lead generation, engagement, and sign-ups can all be achieved through social media. You just need a great campaign.
So, what are the different ways that you can use social media?
1. Organic posts
By simply creating a solid page or profile and posting content regularly on it, you can gain a lot of followers. Just so you don’t run out of content, create a social media calendar with details of the format and type of content you’re going to post every day and what the theme of your content will be. You can also work with platforms like vFairs, Eventcube, Almond Virtex, Hopin which will give you ideas!
2. Collaborate with your sponsors/participants
This trick works very well if you are hosting an expo or a trade show. Create content that can benefit your and your sponsors’/participants’ audience and share it on both your pages or handles. Association with well-known brands can really boost your image especially if you’re lesser known or relatively new.
3. Pay-per-click and video ads
Online advertising costs money but is still more cost-effective than offline advertising. So, put together an ad campaign and share it across your networks and on websites where your potential audience is active. Social media ads are very effective because they can be highly targeted and visually appealing, especially if you’re using platforms like Instagram.
4. Influencer marketing
Influencer marketing is quickly emerging as one of the most reliable ways for businesses to advertise their products online. So, pick a relevant influencer and use a creative piece of content to let your audience know what’s coming. Influencers typically are very active on social media, post content regularly, and as a result, have sizeable followership. Leveraging their community for your event is another viable way to use social media.
Now that you understand the different ways to use social media, remember a few things.
Make sure your profile on social media is up-to-date. That means that the link to your website, landing page for the event, and videos should be functional.
Choose your social media platform wisely. If you have visually stunning content, you might want to promote that on Instagram. Use LinkedIn if your event is industry-specific, CSR-related, or if it is a virtual team event in the office. Facebook is where you will find people of all ages and backgrounds, so use it as a filter.
Remember to personalize your content depending on the platform you are using. Image-heavy on Instagram and Facebook works better. Pointed, direct messaging is a plus on LinkedIn.
Track and measure your ads/posts. Make use of analytics provided by the social media platform because it can reveal a great deal about your campaigns.
Almond Virtex have a feature of social wall where you can see the post about the event that people have posted on their social handles.
So, there you have it. Social media tips and tricks that you can use for any type of event. Try them and keep improvising for better results. You can also try Almond Virtex: The Most Trusted and Secure Virtual Event Platform for support on your event marketing campaigns.