There are numerous significant obstacles that come in the way of hosting a successful hybrid or virtual event. These vary from ineffective communication to unsatisfactory audience engagement.
If you're like most people and wondering how to prevent these issues in the first place, you've arrived at the right place. In both hybrid and virtual events, you must integrate efficient communication techniques.
Let's discuss the key components that can assist you in incorporating effective communication into your event planning process.
In 2018, Elon Musk sent an email to his staff, where he offered some unique tips for boosting productivity. These four pointers will help you transform your business in the Musk way.
Avoid using complicated idioms or jargon.
"Don't use acronyms or nonsense words for objects, software, or processes. In general, anything that requires an explanation inhibits communication. We don't want people to have to memorize a glossary."
You're wasting your time and your guests' time if you have to explain every industry term. No one ever complains of using a simple glossary, but people will complain about using complicated words.
Choose right speaker(s)
Musk states that a speaker/panelist should leave if they don't add to the event's value. "Walk out of a meeting or drop off a call as soon as it is obvious you aren't adding value. It is not rude to leave; it is rude to make someone stay and waste their time."
A speaker should pay attention to this pointer. If their discussion is not bringing anything to the table, they should consider changing their topic. When you hire speakers with extensive expertise, they are more likely to engage the audience.
Having an engaging speaker also encourages virtual attendees to voice their opinions. As a result, we recommend partnering with successful communicators who are comfortable working with a diverse group and enriching the session for the viewers.
Customize features and build interactivity
Incorporate customized interactive elements to improve audience involvement. How will the virtual guests interact if an organization fails to personalize the event platform appropriately? Virtual guests do not participate when there are no exciting features to engage, share and communicate.
Therefore, it is an organization's responsibility to customize and/or personalize the entire environment and add interactive engagement features. Adding elements like live polls, surveys, one-to-one audio-video calls, games, etc. allow them to share their thoughts.
Almond Virtex is a fully customizable virtual event platform for conferences, exhibitions, launch events, R&R shows, community events, training programs, and other engagement-led initiatives. It's secure, scalable, and extremely easy to use. Leveraging the power of data and analytics, the platform delivers a phenomenal return on experience.
Always have an "Out-of-the-box" idea.
Musk goes on to state that - "In general, always pick common sense as your guide. If following a "company rule" is ridiculous in a particular situation, such that it would make for a great Dilbert cartoon, then the rule should change."
Think out of the box to create an attractive event theme or a group of virtual & content experiences or never-seen-before engagements, which will keep the audience hooked and ensure they remember it fondly days and months later.